It is normal that when revenues are down, businesses cut back on research and development.  And it is no secret that things in the restaurant industry are about as bad as they’ve ever been.

I’ve done the opposite of the normal thinking. I’ve been trying to use my time to innovate even more with new recipes and even a brand new concept (for America).  It’s called Apericena. 

Apericena is going to a bar or restaurant and getting a complimentary plate of bar food with each drink.  After 2-4 drinks, you’ve eaten enough and you can do this instead of dinner.  You can also buy a salumi and cheese plate.  

It’s a great way to have a light and fun dinner, enjoy some cocktails or wine and have a great time.  And I’m serving Italian bar food that is not on the regular menu.

We’re starting this on Thursday.  It’s going to be a lot of fun.